INARI REACHED OUT TO GT+T TO HELP THEM CHANGE THE CULTURE OF AGRICULTURE.
In October of 2017, a small agtech start up out of Cambridge, MA contacted us to "revolutionize" the way ag companies communicate to the public. Big Ag is dominated by brands seen as evil like Monstanto. Hell, Hollywood even made a movie about it all (anyone seen "Michael Clayton"?) It was a big challenge for a small group like GT+T, but we had partners on the other side of the table who were as small and just as eager to do it. So we began collaborating with them to launch their brand. It was a true 'brand launch'; logo, letterhead, business cards even designing powerpoint templates! Not exactly the sexy stuff, but the stuff that's just as important. Then, we began strategizing with them on how to get their messages out to the world. So, we wrote, designed, coded and built their first website then moved onto writing, producing, shooting and editing social content for them.
ANIMATED BRAND STATEMENTS
These animated videos were created as social teasers to launch Inari's upcoming website. They also exist on the site as brand statements of their beliefs. These were created in-house through GT+T Labs.
"A NEW HORIZON IN AGRICULTURE" CONTENT SERIES
We wrote, directed, produced and edited a series of pieces that featured several employees of Inari talking about their culture, their people, and their ideas. These were social videos that began to introduce Inari throughout their social platforms and website. It started with "teasers" featuring employees and their personal stories which was then followed up by a 4-part series called which took a broader view of Inari's overall culture, mission and personality.