INARI REACHED OUT TO GT+T TO HELP THEM CHANGE THE CULTURE OF AGRICULTURE.

In October of 2017, a small agtech start up out of Cambridge, MA contacted us to "revolutionize" the way ag companies communicate to the public. Big Ag is dominated by brands seen as evil like Monstanto. Hell, Hollywood even made a movie about it all (anyone seen "Michael Clayton"?) It was a big challenge for a small group like GT+T, but we had partners on the other side of the table who were as small and just as eager to do it. So we began collaborating with them to launch their brand. It was a true 'brand launch'; logo, letterhead, business cards even designing powerpoint templates!  Not exactly the sexy stuff, but the stuff that's just as important. Then, we began strategizing with them on how to get their messages out to the world. So, we wrote, designed, coded and built their first website then moved onto writing, producing, shooting and editing social content for them. 

 

ANIMATED BRAND STATEMENTS
These animated videos were created as social teasers to launch Inari's upcoming website. They also exist on the site as brand statements of their beliefs. These were created in-house through GT+T Labs.

"A NEW HORIZON IN AGRICULTURE" CONTENT SERIES
We wrote, directed, produced and edited a series of pieces that featured several employees of Inari talking about their culture, their people, and their ideas. These were social videos that began to introduce Inari throughout their social platforms and website. It started with "teasers" featuring employees and their personal stories which was then followed up by a 4-part series called which took a broader view of Inari's overall culture, mission and personality.  

ARGOSY UNIVERSITY CAME TO GYPSIES TRAMPS + THIEVES TO HELP BRAND AND RAISE AWARENESS OF THEIR GRADUATE SCHOOL OF BEHAVIORAL SCIENCES. 

Argosy University's GSBS program exists in the shadows of larger, better funded institutions. We had to help Argosy connect with and breakthrough to prospective students. We approached this by challenging them rather than promising them. Soon, we began working on other aspects of their marketing from recruiting campaigns to radio, online, and direct mail efforts. 

 

 

GT+T WORKED WITH FIEL, A SMALL LABEL CALIFORNIA LIFESTYLE BRAND, TO PROMOTE THEIR WEST COAST INSPIRED LINE OF LAID BACK FOOTWEAR.

FIEL, which translates into "faithful" in Spanish is a small LA based brand of intimately designed footwear. They were looking to stand for being faithful to friends, family, California, and above all yourself. We branded them by using their F to stand for everything Fiel stands for.

GYPSIES TRAMPS + THIEVES HELPED BRAND AND LAUNCH THIS LOCALLY SOURCED INDEPENDENT LINE OF ORGANIC GRANOLA.

Dailola Granola® began in Williamsburg, NYC, and is as hip as where it was started. GT+T collaborated with Los Angeles based artist Rohitash Rao to design Dailola's fun loving labels and branding. Dailola is beginning to gain a following in the organic market circles. Look out for a series of web films based on Rao's illustrations as well as Dailola's message of "Made with DaiLOVE!"  

http://www.dailola.com/    

 

Dailola has since expanded into a line of dyed garments, fabrics, and designs that carry o the DaiLOVE spirit. The line/brand has recently been featured in Cherry Bombe and CondeNast's "Brides" magazine.