ARGOSY UNIVERSITY CAME TO GYPSIES TRAMPS + THIEVES TO HELP BRAND AND RAISE AWARENESS OF THEIR GRADUATE SCHOOL OF BEHAVIORAL SCIENCES TO UNDERGRADS. 

While this was a campaign FOR a university program, it was a grad program that looked to appeal to folks who were formerly college students. We had to help Argosy connect with them and offer up the idea of becoming a student once again. We approached this by challenging them to shape their future, rather than promising them how easy it could be.

Services Provided: Creative (writing, design, art direction), Strategy