GYPSIES TRAMPS + THIEVES DECLINES TO PARTICIPATE IN HUMUNGOUS $500 MILLION U.S. ARMY REVIEW.
November 24, 2014 FOR IMMEDIATE RELEASE
NEW YORK, NY - The United States Army’s $500 million account is up for agency review. The marketing and advertising budget is one of the most lucrative any agency can compete for. Among the agencies competing for the half-a-billion dollar account is not Gypsies Tramps + Thieves. The New York City based agency declined to participate in the review by not filling out the Army's RFI during the pre-selection process. Nor were they invited to by the Army. In fact, the first time Mark Abellera, Founder and Creative Director of Gypsies Tramps + Thieves, even knew the account was looking for agencies was when he clicked a link someone posted something about it on Facebook.
“At the present time, I can confirm that our agency will not be participating in the Army’s search for an AOR for their gigantic $500 million account.” Abellera went on to add, “Don’t get me wrong, a $500 million account would have allowed us to build a huge lobby with some amazing furniture in it and have several coffee stations…maybe even with our own full-time barista! I can only imagine the reception hall we would’ve been able to rent out for our holiday parties…oh the food, the dancers, the bands! Wait a minute, is it too late to send in the RFP??”
Abellera paused for a moment before coming back to reality, “Actually, at this juncture, we’re going to concentrate on pursuing clients we are better suited to serve.” He continued, “You know, non behemoth sized challenger brands that we can physically work with and vice versa. Like ones that really don’t have such hard and fast rules about what time to wake up, how long your hair can be. Besides, we probably would've been required to have our background checked.”
When asked about the $1.4 million Aldo shoe account rumored to be in play, Abellera replied, “Now, that's a size that fits!”. Then, quickly apologized for the pun.
ABOUT GYPSIES TRAMPS + THIEVES
Gypsies Tramps + Thieves is a small NYC based agency well suited to work with smaller to mid-less-than-$500-million-sized clients. This size relationship makes it easier to communicate, makes for faster times to solutions, approvals, or even email replies. A flexible ecosystem like this allows Gypsies Tramps + Thieves to work however they need to for and with clients. Current clients include Argosy University and Dailola Granola. Contact mark@gypsiestrampsandthieves.com for more information.