GYPSIES TRAMPS + THIEVES OUTBID FOR HERTZ $32M WEBSITE REVAMP BY PRETTY MUCH $32 MILLION DOLLARS.
May 2, 2019 FOR IMMEDIATE RELEASE
NEW YORK, NY - Small and nimble digital creative agency Gypsies Tramps + Thieves founder, Mark Abellera, has recently been reading about how enormous insurance agency and now advertising holding company Accenture had bid and somehow won the job to revamp Hertz’s website for a whopping $32 million. “Had we submitted a bid for the job, I have a feeling we would’ve been one of the few if not the only agency that came in under the $32 million ceiling that obviously Hertz had set. I mean, why else would anyone put a $32M estimate in front of a client?” Abellera was quoted as saying. He went on to say, “I suspect Accenture’s estimate was way more, but they (Accenture) obviously found places to trim their costs to get the green light from Hertz.”
Technically, GT+T did not present a bid, they were too busy working a few other client’s sites, all of which came in way way under $32 million. GT+T, who has recently been servicing several small biotech start ups based in Cambridge, MA (Inari Agriculture, Invaio Sciences), has been creating their sites without a huge marketing budget allocated for big splashy launches. “We try and give them the ‘splash’ through sound strategic thinking and finding the human truth in what can be dense subject matters. And then put all in a creative execution that reflects their brand. And our clients have been EXTREMELY happy that we’ve been able to do it for a lot less than $32 million.”
Big budgets, however, don’t scare GT+T. “Just for shits and grins, though, we did put together a bid for the Hertz job…and no matter how much we tried to outbid Accenture, we just couldn’t find a way. I mean, we put in individual Teslas to take us to and from presentations ….one for each trip, then donate them to local schools after each use. We even put in a minimum of 5 boondoggles a year to anywhere in the world for “cultural reference learning”, in Premium Class. On resurrected Air France and BA Concordes refurbished just for us! And we still couldn’t top $32 million. Kudos Accenture!”
All in all, Gypsies Tramps + Thieves is happy creating engaging economical sites and other creative content for clients who have a story to tell and not $32 million to tell it. “Look, don’t get me wrong, I’d love for someone to pay us $32 million to do something for them. In fact, if any clients out there want to…we’ll even settle for half that and throw in some nifty parallax effects for free.”
Abellera wishes Hertz had reached out to GT+T for their project before signing the $32M check to Accenture, “Just think of all the money we would’ve saved them from not having to sue us as well!”
ABOUT GYPSIES TRAMPS + THIEVES
Gypsies Tramps + Thieves is a small project based creative content agency based in NYC. They have helped launch several companies with branding, sound strategy, insightful creative ideas and even web design in the “Under $32 Million Dollars By Just About $32 Million Dollars” category. (Abellera, “I mean we have to charge something.”). This approach has been able to allow clients to get a lot of agency experience and ideas through the GT+T model, for not a lot of fee. Current client sites include www.inari.com, www.invaio.com and currently a few more in development. Contact mark@gypsiestrampsandthieves.com for more information.