IT'S NOT THE SAME WITHOUT CENTRAL PARK

You couldn't imagine NYC without Central Park. Yet people were taking its maintenance and appearance for granted. The Central Park Conservancy wanted to let people know about the work they perform, the programs the provide, and just know that they exist. Without them, much of the park would be far from what it looks like today. So as much as the park had been renewed by the CPC, they themselves needed a remodel. For image as well as for donations.

An effort was created to get people to try and imagine life in NYC without Central Park. And it's not pretty.