AS A NEW BIOTECH STARTUP, INARI AGRICULTURE NEEDED A BRAND TO APPEAL TO THE NEW ‘NON-CORPORATE’ INCLUDING RECENT GRADS + CURRENT UNDERGRADS

Cambridge, MA is where MIT and Harvard University are located. And it’s also a hotbed of biotech start ups; It’s the Silicon Valley of the East Coast. You can’t walk by a building without a new logo of a new company on it. As part of the branding effort in launching their new biotech startup, Inari Ag also needed to start recruiting early. After all, they were a start up and needed the smartest of the smartest to help them realize their goals. So as we built their brand platform, part of it was aimed at recruiting recent undergrads and grads to come work at Inari. So Gypsies Tramps + Thieves worked with Inari to create a branding platform that presented themselves as a new nimble player in the ag space and fulfilling place to start a career.

“They Are They” AN INTERACTIVE “MINIFESTO"
Manifestos can be long. So we create “minifestos” for clients. Shorter, less heavy. And we made the one we wrote for Inari, interactive.

ANIMATED BRAND STATEMENTS
These animated videos were created as social teasers to extend the brand to the younger/university aged target to launch Inari's brand and upcoming website. They also exist on the site as brand statements of their beliefs. These were created in-house through GT+T Labs.

"A NEW HORIZON IN AGRICULTURE" CONTENT SERIES
We wrote, directed, produced and edited a series of pieces that featured several employees of Inari talking about the culture, the challenge and the rewards. A large part was to portray Inari as a new place to work and continue what you started in college. We used employees who themselves were recent college grad students.

Social teaser films feat. employees

Long Forms

Services Provided: Creative, Account Management, Strategy, Brand ID/Logo Design, Social Strategy + Planning, Website Creation (writing + design), Public Relations (planning + writing), Content (writing + production)