KEDS SHOES — GYPSIES TRAMPS + THIEVES

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KEDS SHOE REBRAND CASE STUDY

This is a short case study on how we reinvigorated an iconic 100-year old American footwear brand. Keds was perceived as a brand your Mother, or your Grandmother, wore. It was a brand often found on discount at Kohl’s.

We rebranded Keds with a fashion-forward positioning, a strategic marketing plan and exciting partnerships with top retailers. Keds became culturally relevant once again as millennials embraced the modern version of this timeless heritage brand.