CLUB WORLD, FLATBED LAUNCH, WIMBLEDON SPONSORSHIP WORK

Various work for British Airways. One that is particularly relevant is some work for Club World, their premiere class cabin. The notion was that it was a club, but with relaxed "rules". The intention was to demystify the "stuffy" British Airways aura while still being better than any other class in the air.

Working on such a brand was like working on multiple brands in the category; luxury, hotel, resort, transportation, service, food & beverage, and travel.

Also included is some work launching the new flatbed seats, as well as work for their Wimbledon Tennis Tournament sponsorship.