AWARD WINNING WORK CREATED FOR THE NISSAN XTERRA AT TBWA/CHIAT/DAY IN LOS ANGELES.

The Xterra launch positioned the new type of SUV against the larger, more luxurious, more leathery versions that were dominating the roads. There were hardly any sport utility vehicles that were actually used for sports, or utility for that matter. The Xterra changed all that, and created an entirely new category of vehicle, while the campaign created an entirely new genre of car advertising. The work was ultimately rewarded with many awards including the Grand Effie in 2001. 

NISSAN: XTERRA LAUNCH 

http://www.mediapost.com/publications/article/11827/tbwachiatday-takes-home-top-effie.html

XTERRA: Print Campaign