INARI REACHED OUT TO GYPSIES TRAMPS + THIEVES TO HELP THEM CHANGE THE CULTURE OF AGRICULTURE.

In October of 2017, a small agtech start up out of Cambridge, MA contacted us to "revolutionize" the way ag companies communicate to the public. To breath some fresh new life into the category. “Big Ag” is dominated by brands, like Monsanto, are seen as evil. Hell, Hollywood even made a movie about it all (anyone seen "Michael Clayton"?) It was a big challenge for a small group like GT+T, but we had partners on the other side of the table who were as small and as eager to rise to it. So we began collaborating with them to launch their brand. It was a true 'brand launch'; logo, letterhead, business cards even designing powerpoint templates.  Not exactly the sexy stuff, but the stuff that's just as important. Then, we began strategizing with them on how to get their brand and their messages out to the world through their first website ever that we wrote, designed, coded and developed. Soon, after that, we began writing, producing, shooting and editing social content for them as they prepared for their Series B funding push. We continued to work “beyond creative” and planned their public relations strategies, calendars and helped write their press releases and blogs. 

 

ANIMATED BRAND STATEMENTS
These animated videos were created as social teasers to launch Inari's upcoming website. They also exist on the site as brand statements of their beliefs. These were created in-house through GT+T Labs.

 

"A NEW HORIZON IN AGRICULTURE" CONTENT SERIES
We wrote, directed, produced and edited a series of pieces that featured several employees of Inari talking about their culture, their people, and their ideas. These were social videos that began to introduce Inari throughout their social platforms and website. It started with "teasers" featuring employees and their personal stories which was then followed up by a 4-part series called which took a broader view of Inari's overall culture, mission and personality.  

Social teaser films feat. employees

Long Forms

 

Social Post-ers

Just a few posts from their Instagram feed that we also ‘curate’ for them.

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Services Provided: Creative, Account Management, Strategy, Brand ID/Logo Design, Social Strategy + Planning, Website Creation (writing + design), Public Relations (planning + writing), Content (writing + production)



ARGOSY UNIVERSITY CAME TO GYPSIES TRAMPS + THIEVES TO HELP BRAND AND RAISE AWARENESS OF THEIR GRADUATE SCHOOL OF BEHAVIORAL SCIENCES. 

Argosy University's GSBS program exists in the shadows of larger, better funded institutions. We had to help Argosy connect with and breakthrough to prospective students. We approached this by challenging them rather than promising them. Soon, we began working on other aspects of their marketing from recruiting campaigns to radio, online, and direct mail efforts. 

 

Services Provided: Creative (writing, design, art direction), Strategy

INVAIO IS A START UP OUT THAT WANTS SAVE THE WORLD’S INSECTS THROUGH SCIENCE. WE STARTED BY GETTING THEIR WORD OUT WITH A WEBSITE.

We all know by now that insects can help save the world, but who’ll save the insects? Which insects should we consider “insects” and which should we consider “pests”? Which ones promote health and life and which ones don’t and how do we go about controlling both of those populations for the better of the planet? These were all tough questions Invaio Sciences wants to tackle. And as a true start up, they had to start somewhere. They enlisted GT+T to help brand them and develop a simple but compelling landing page to get their word out as they engineer their bigger launch strategies, content and plan to protect arguably the most important resource to the future of our planet. We designed their logo, Brand ID platform and a landing page to start helping Invaio, and the world’s insects, thrive.

 
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Services Provided: Creative, Brand ID/Logo Design, Website Creation (writing + design)


GT+T WORKED WITH FIEL, A SMALL LABEL CALIFORNIA LIFESTYLE BRAND, TO PROMOTE THEIR WEST COAST INSPIRED LINE OF LAID BACK FOOTWEAR.

FIEL, which translates into "faithful" in Spanish is a small LA based brand of intimately designed footwear. They were looking to stand for being faithful to friends, family, California, and above all yourself. We branded them by using their F to stand for everything Fiel stands for.

Services Provided:

Creative (writing + art direction)

GYPSIES TRAMPS + THIEVES HELPED BRAND AND LAUNCH THIS LOCALLY SOURCED INDEPENDENT LINE OF ORGANIC GRANOLA.

Dailola Granola® began in Williamsburg, NYC, and is as hip as where it was started. GT+T collaborated with Los Angeles based artist Rohitash Rao to design Dailola's fun loving labels and branding. Dailola is beginning to gain a following in the organic market circles. Look out for a series of web films based on Rao's illustrations as well as Dailola's message of "Made with DaiLOVE!"  

http://www.dailola.com/    

 

Dailola has since expanded into a line of dyed garments, fabrics, and designs that carry o the DaiLOVE spirit. The line/brand has recently been featured in Cherry Bombe and CondeNast's "Brides" magazine.

Services Provided:

Logo Design