INARI REACHED OUT TO GYPSIES TRAMPS + THIEVES TO HELP THEM CHANGE THE CULTURE OF AGRICULTURE.
In October of 2017, a small agtech start up out of Cambridge, MA contacted us to "revolutionize" the way ag companies communicate to the public. To breath some fresh new life into the category. “Big Ag” is dominated by brands, like Monsanto, are seen as evil. Hell, Hollywood even made a movie about it all (anyone seen "Michael Clayton"?) It was a big challenge for a small group like GT+T, but we had partners on the other side of the table who were as small and as eager to rise to it. So we began collaborating with them to launch their brand. It was a true 'brand launch'; logo, letterhead, business cards even designing powerpoint templates. Not exactly the sexy stuff, but the stuff that's just as important. Then, we began strategizing with them on how to get their brand and their messages out to the world through their first website ever that we wrote, designed, coded and developed. Soon, after that, we began writing, producing, shooting and editing social content for them as they prepared for their Series B funding push. We continued to work “beyond creative” and planned their public relations strategies, calendars and helped write their press releases and blogs.
ANIMATED BRAND STATEMENTS
These animated videos were created as social teasers to launch Inari's upcoming website. They also exist on the site as brand statements of their beliefs. These were created in-house through GT+T Labs.
"A NEW HORIZON IN AGRICULTURE" CONTENT SERIES
We wrote, directed, produced and edited a series of pieces that featured several employees of Inari talking about their culture, their people, and their ideas. These were social videos that began to introduce Inari throughout their social platforms and website. It started with "teasers" featuring employees and their personal stories which was then followed up by a 4-part series called which took a broader view of Inari's overall culture, mission and personality.
Social teaser films feat. employees
Just a few posts from their Instagram feed that we also ‘curate’ for them.
Services Provided: Creative, Account Management, Strategy, Brand ID/Logo Design, Social Strategy + Planning, Website Creation (writing + design), Public Relations (planning + writing), Content (writing + production)