VARIOUS PIECES OF WORK CREATED FOR VERIZON WIRELESS AT MCGARRYBOWEN, NYC.

DROID LAUNCH

Pieces of a campaign that was created to launch a mobile device franchise called "Droid". At the time, there was no challenger to the iPhone. Every aspect of the marketing was conceived and executed by the agency team, including the names of the devices. The result was a formidable foe to give the iPhone a run for its money. What started as a campaign assignment for one phone, ultimately won the agency the entire $100 million verizon account.  

http://adage.com/article/btob/mcgarrybowen-wins-verizon-wireless-business/277969/

Droid Case Study Video

BRANDED ENTERTAINMENT

Various TV spots for the Branded Entertainment division of Verizon for their sports and entertainment partnerships with the NFL, NHL, IndyCar Racing, and Fox Studio.